The Arcade Hotel Amsterdam
The World’s First Video Game Hotel.
The Arcade is an Experience Hotel for Gamers & Geeks, Gaming Enthusiasts, Sci-Fi Fans, Comicart Worshippers, everyone in between and everyone who wants to understand. It is an ode to video games in all their glory and diversity. And a bow to the era when voluminous hair and corded phones reigned.
I had the pleasure of co-creating the brand and as external brand manager further developing it since its prototype in 2016.
H1—Branding is broken.
Long live branding!
H2—Branding is broken.
Long live branding!
H3—Branding is broken.
Long live branding!
H4—Branding is broken.
Long live branding!
branding is brokenH4—Branding is broken.
Long live branding!
P1 — Good branding eliminates the guesswork. It guides you through the staging of each and every touchpoint yet transcends far beyond them all. Good, sustainable branding is no mystical mumbo-jumbo — it is continuous coherence, translated into action.
Above all good branding is relationship work. Done right it will inspire and guide you, your people and any stakeholder of your company.
P2 — Good branding eliminates the guesswork. It guides you through the staging of each and every touchpoint yet transcends far beyond them all. Good, sustainable branding is no mystical mumbo-jumbo — it is continuous coherence, translated into action.
Above all good branding is relationship work. Done right it will inspire and guide you, your people and any stakeholder of your company.
P3 — Good branding eliminates the guesswork. It guides you through the staging of each and every touchpoint yet transcends far beyond them all. Good, sustainable branding is no mystical mumbo-jumbo — it is continuous coherence, translated into action.
Above all good branding is relationship work. Done right it will inspire and guide you, your people and any stakeholder of your company.
Mono — Good branding eliminates the guesswork. It guides you through the staging of each and every touchpoint yet transcends far beyond them all. Good, sustainable branding is no mystical mumbo-jumbo — it is continuous coherence, translated into action.
Above all good branding is relationship work. Done right it will inspire and guide you, your people and any stakeholder of your company.