The Arcade Hotel Amsterdam
The World’s First Video Game Hotel.
The Arcade is an Experience Hotel for Gamers & Geeks, Gaming Enthusiasts, Sci-Fi Fans, Comicart Worshippers, everyone in between and everyone who wants to understand. It is an ode to video games in all their glory and diversity. And a bow to the era when voluminous hair and corded phones reigned.
I had the pleasure of co-creating the brand and as external brand manager further developing it since its prototype in 2016.
You dream in pixels? Your heart beats to the rhythm of 8-bit? Get why the cake is a lie? Friend, we built this hotel for you, to meet, share, and celebrate gaming culture.
The Arcade is an ode to video games in all their glory and diversity. And a bow to the era when voluminous hair and corded phones reigned.
Come from near or far. Stay for the night or game for an hour. Your tribe awaits you.
The Arcade sets out to reclaim hospitality the way it understands it: Being excellent to each other!
Games are a social lubricant. That's why we've created a space for travelers and locals to meet and immerse in all things play.
We have 42 individually designed rooms, each with an NVIDIA Shield and a retro console, so you can game to your heart's content. Plus, we've got a bunch of public spaces you can enjoy, like the Mini Arcade, the Power Room, the Secret Garden, and our lobby with tons of retro consoles and games. Lest you forget our comic book library and fully stocked bar to keep you fueled!
Client
The Arcade Hotel Amsterdam
My Responsibilities
- Brand Creation
- Brand Strategy
- Art Direction
- Creative Team Set-Up and Direction
- Business Plan and Pitch Presentations
- Text
Credits
Brand Management and Art Direction
Jens Hofmayer
Press Relations
Birgit Kidd
Social Media & Community
Paz Sanchez
Online Marketing
Ivan Markovic
Logo-Design
Staat