If you do your branding right, you will gain so much more then a nice looking logo. A solid brand foundation is nothing less then your guiding star on a journey that will take you places you have never been and might not want to go.

I hate raining on your parade, but reality bites and inevitably you will struggle with the challenges of everyday business life. At that point you will be happy to have a clear set map of what you stand for and whee it is you want to go. You might take a detour but that is only possible if you have a destination and know where you come from.

Since more then a decade I help my clients clarify what, why and how they do what they do. I translate this into fitting visuals and guide them in there journey to communicating their special sauce to the outside world.